Last weekend a simple Swedish guy Felix Chelberg (Felix kjellberg) – he is part -time the largest YouTube star, nicknamed Pewdiepie – celebrated his twenty -sixth birthday. Moreover, the company Sony, which, apparently, is unevenly breathing to the flyer (and who is not?), even made him a special gift.
Judging by the Gamer’s report on Twitter, the developers gave him a branded cake with a hint, they say, something “great” awaits him inside him. And it was worth it Chelberg cut off a piece, as he immediately found another in the confectionery product – the main thing – present. It turned out to be an exclusive DualShock 4 controller with the name Pewdiepie and the number 26. Well, isn’t it good?
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He has small fans who regularly read his twitter. “Wow, what a cool gift to Sony made my idol! They are so well done, I will buy ps4!" – briefly.
About times, about morals. The world clearly turned the wrong way if such attention is paid to the usual flyer. I would understand such a gift, truly talented, AVGN.
In fact, you do not need to be a marketer for these conclusions, you only need to think and make a simple logical series. I screwed up, after four pairs, the brain needs time to rest: with
Well, I brought AVGN just as a sample of high-quality content, which will remain relevant and after a few years. And someone will revise the Pewdiepie flyers? It is sad that the fleeting glory and attention are now valued, and not the creation of something that remains out of time. Remember the same "retrozor". As Descartes would say now, "they say about me – therefore, I exist". Public attention has become the most rare and valuable of goods. Fame replaced real fame, rapidly ripening fame.
And there is, for example, Victor Tsoi. Or "metallics". Or "ice bog". And these guys, for some reason, remember much longer.
People who were able to catch the thread of anxiety and disappointment of their generation, reflecting the average emotions and experiences to many, in their immortal creativity. But time does not stand still.
I have irritation in half with disgust precisely the realization that Pewdiepie is the modern cultural guideline that leads such a huge number of people. This is not 15 minutes of glory. This is a clear reflection of the needs of modern society. I am writing now, and the very frost on the skin.
It’s one thing: watch a flyer, stupid passing some kind. Another stream where the presenters can talk about anything interesting, and the game is so, for the background. )